RICHMOND, Va. (December 16, 2024) - The ECNL is proud to announce a multiyear partnership with Discount Tire, which will become the league's Official Tire Partner and includes multiple activations across numerous national events.
As part of this multiyear partnership, Discount Tire's branding will be featured at more than 40 prominent ECNL Showcase and National Championship events annually. Discount Tire will be highlighted with field signage at each event, including at the Continental Tire ECNL National Selection Game series, receive exposure on the ECNL podcast "Breaking the Line", and appear in ECNL newsletters and joint social media campaigns.
The deal also includes title sponsorship of the ECNL Conference Cup and League Cups competitions, and signature branding on the ECNL Conference Cup and Continental Tire ECNL National Selection Game game jerseys.
"We are thrilled to welcome Discount Tire as a fantastic new partner in the ECNL and the youth game," said Christian Lavers, ECNL President. "Discount Tire has shown a commitment to invest in soccer and youth sports and we're excited to partner with them to increase our capabilities to provide local and regional competition, dozens of showcases for college and pro soccer, talent identification, and coaching development in order to grow and improve American youth soccer. "
"Discount Tire strives to make the tire buying process easy, inviting, and safe for all drivers — no matter their age," shared Tom Williams, chief experience officer at Discount Tire. "By investing in our youth, Discount Tire can expand the knowledge of tire safety starting at an earlier age than we have before."
The partnership between Discount Tire and the ECNL officially kicked off in November at the ECNL Girls Phoenix Showcase in Arizona and continued with the ECNL Boys Phoenix event the following weekend. The partnership will continue through the 2026 ECNL season.
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About the ECNL:
The ECNL is the nation's leading youth soccer development platform. The ECNL respects and celebrates the unique individuality of every youth soccer player and club, supporting and enabling them to unleash their unfettered passion and fierce tenacity in striving to achieve their potential.
The ECNL mission to Raise the Game is a total commitment to create the best possible environment for players, coaches, referees and administrators, with a determination to constantly question convention and challenge the status quo in youth sports.
The ECNL Commitment:
We will lead, set our eyes on new horizons, and pursue them relentlessly. Born out of the belief in a better way. Continued in the ever-evolving pursuit of excellence.
www.TheECNL.com
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About Discount Tire:
Discount Tire is a leading independent retailer of tires, wheels, and windshield wipers. Founded in 1960 by Bruce T. Halle, the company serves customers at more than 1,200 stores in 39 states. The company does business as Discount Tire in most of the U.S. and as America's Tire in parts of California and Pennsylvania. Treadwell, Discount Tire's proprietary online tire-buying guide, uses decades of data and individual driving habits to recommend the right tires for each driver's unique needs. For more information, visit www.discounttire.com.
